Demographic

Understand Your Audience

Population

• Total Population: Collectively, these areas are home to approximately 12,000 residents.
• Age Distribution: A balanced mix of age groups, with a notable proportion of families, working-age adults, and retirees.
  • Under 18: Around 18%
  • 18-39: Approximately 22%
  • 40-59: About 30%
  • 60 and above: Around 30%

Housing

• Household Composition: A variety of housing options including detached and semi-detached houses, bungalows, and some flats. A mix of owner-occupied and rental properties reflects the diverse community.
• Ownership: High home ownership rates, with a significant number of properties owned outright or mortgaged.
• Average House Prices: Moderately high, indicative of the areas' desirability and proximity to natural attractions.

Employment and Income

• Employment Status:
  • Employed: Residents are predominantly employed in sectors such as retail, healthcare, education, and local businesses.
  • Self-employed: A notable proportion run small local businesses or work from home.
  • Retired: A significant part of the population, contributing to community activities and local volunteer work.
• Average Income: Varied, with a mix of professional salaries, business incomes, and retirement pensions.

Education

• Education Levels: A diverse range of educational attainment, with many residents having completed secondary education and a significant portion holding higher education degrees.
• Schools: These areas are served by several primary and secondary schools, as well as further education institutions, providing quality education to the younger population.

Ethnicity and Religion

• Ethnicity: Predominantly White British, with small representations from various ethnic backgrounds.
• Religion: Mainly Christian, with a variety of other religious affiliations reflecting the broader diversity of the community.

Community and Lifestyle

• Community Engagement: High levels of community engagement, with numerous local clubs, societies, and volunteer groups.
• Lifestyle: A balanced lifestyle with urban conveniences and access to natural attractions, promoting an active and fulfilling way of life.

Health and Wellbeing

• Health Services: Excellent access to healthcare facilities, including local GP practices, dental clinics, and proximity to hospitals in nearby towns.
• Wellbeing: High quality of life with an emphasis on health and wellbeing, supported by the area's natural beauty, recreational facilities, and community activities.

Local Insights

Did You Know?

An interesting fact about North New Milton, East Barton, Ashley, Bashley, and Wooton is their proximity to the New Forest National Park, which is one of the oldest and most famous national parks in England. The New Forest was originally designated as a royal hunting ground by William the Conqueror in 1079. This historical significance has preserved its ancient woodlands, heathlands, and grasslands, making it a unique haven for wildlife and outdoor enthusiasts. The area is home to free-roaming ponies, deer, and a variety of bird species, offering residents and visitors alike the opportunity to experience a rich natural heritage right on their doorstep. This blend of historical and natural beauty makes the surrounding villages a desirable place to live and explore.