Demographic

Understand Your Audience

Population

• Total Population: Approximately 25,000 residents.
• Age Distribution: New Milton has a diverse age range, with a balanced mix of young families, working-age adults, and retirees.
  • Under 18: Around 20%
  • 18-39: Approximately 25%
  • 40-59: About 30%
  • 60 and above: Around 25%

Housing

• Household Composition: A mix of detached and semi-detached houses, bungalows, and flats. A combination of owner-occupied and rental properties, reflecting a varied community.
• Ownership: High home ownership rates, with a significant portion of properties owned outright or mortgaged.
• Average House Prices: Moderately high, reflecting the desirable location close to both the coast and the New Forest.

Employment and Income

• Employment Status:
  • Employed: Predominantly in sectors such as retail, healthcare, education, and local businesses.
  • Self-employed: A notable number of residents run small local businesses or work from home.
  • Retired: A significant proportion of the population, contributing to the community through volunteer work and local activities.
• Average Income: Varied, with a mix of professional salaries, business incomes, and retirement pensions.

Education

• Education Levels: A diverse range of educational attainment, with many residents having completed secondary education and a significant portion holding higher education degrees.
• Schools: New Milton is served by several primary and secondary schools, as well as further education institutions, providing quality education to the younger population.

Ethnicity and Religion

• Ethnicity: Predominantly White British, with growing representation from various ethnic backgrounds.
• Religion: Mainly Christian, with a variety of other religious affiliations reflecting the broader diversity of the community.

Community and Lifestyle

• Community Engagement: High levels of community engagement, supported by numerous local clubs, societies, and volunteer groups.
• Lifestyle: A vibrant lifestyle with a mix of urban conveniences and access to natural attractions, promoting a balanced and active way of life.

Health and Wellbeing

• Health Services: Excellent access to healthcare facilities, including local GP practices, dental clinics, and proximity to hospitals in nearby towns.
• Wellbeing: High quality of life with an emphasis on health and wellbeing, supported by the area's natural beauty, recreational facilities, and community activities.

Local Insights

Did You Know?

An interesting fact about New Milton is that it has a unique historical connection to World War II. During the war, New Milton became a crucial hub for the British military effort, as it hosted an influx of evacuees and military personnel. One notable site was the "Naafi House," a large building that served as a social club and support centre for troops stationed in the area. Additionally, New Milton was involved in the D-Day preparations, with troops and equipment being staged in the town before heading to the south coast for embarkation. This rich wartime history is a significant aspect of New Milton's heritage, reflecting its role in one of the most pivotal events of the 20th century..