The New Milton Mail

Information

At Prince Publications, we are dedicated to providing valuable content to the local communities of Barton on Sea, New Milton, Highcliffe, and surrounding areas. Our community magazines serve as a trusted source of local news, events, and business information, connecting residents with the services and businesses that matter most to them. We believe in supporting local enterprises by offering affordable advertising opportunities that deliver results. Our magazines are tailored to the interests and needs of the community, ensuring that your message reaches the right audience.

  • Areas Covered:New Milton
  • Circulation:2,458 Magazines Delivered
  • Readership:4,609 Potential Adult Readers
  • Cost Per Reader (CPR):£0.02082

Cost per reader is based on the adverage cost of a half page advert in just this single magazine divided by potential adult readership.

Cost Per Reader (CPR) Calculation

For our magazine, the CPR is calculated as follows:

Cost per Reader = Total cost of advert Total number of readers

Example:

Total cost of the advert: £96

Total number of readers: 4,609

Cost per Reader = £96 4,609 ≈ £0.02082

This means the cost to reach each reader is approximately 0.02 pence.

About:

New Milton is a vibrant and thriving town located in the New Forest district of Hampshire, offering a perfect blend of coastal and forest scenery. Known for its bustling high street, New Milton boasts a variety of shops, cafes, and local businesses, catering to both residents and visitors alike. The town benefits from excellent transport links, including a railway station with connections to major cities, making it an attractive location for commuters. With its close proximity to the stunning coastline of Barton on Sea and the serene landscapes of the New Forest National Park, New Milton provides an ideal setting for outdoor activities, family outings, and nature enthusiasts.

The community is further enriched by a range of recreational facilities, schools, and cultural events, fostering a strong sense of community spirit and making New Milton a desirable place to live and explore.

  • New Milton is a vibrant town located between the New Forest and the coast, offering a perfect mix of natural beauty and modern amenities.
  • The town has a thriving local community, with numerous events and activities that provide excellent content for community magazines.
  • New Milton’s growing population and diverse range of local businesses make it a key area for local publications aiming to connect residents with services and events.
Demographic

Understand Your Audience

Population

  • Total Population: Approximately 25,000 residents.
  • Age Distribution: New Milton has a diverse age range, with a balanced mix of young families, working-age adults, and retirees.
    • Under 18: Around 20%
    • 18-39: Approximately 25%
    • 40-59: About 30%
    • 60 and above: Around 25%

Housing

  • Household Composition: A mix of detached and semi-detached houses, bungalows, and flats. A combination of owner-occupied and rental properties, reflecting a varied community.
  • Ownership: High home ownership rates, with a significant portion of properties owned outright or mortgaged.
  • Average House Prices: Moderately high, reflecting the desirable location close to both the coast and the New Forest.

Employment and Income

  • Employment Status:
    • Employed: Predominantly in sectors such as retail, healthcare, education, and local businesses.
    • Self-employed: A notable number of residents run small local businesses or work from home.
    • Retired: A significant proportion of the population, contributing to the community through volunteer work and local activities.
  • Average Income: Varied, with a mix of professional salaries, business incomes, and retirement pensions.

Education

  • Education Levels: A diverse range of educational attainment, with many residents having completed secondary education and a significant portion holding higher education degrees.
  • Schools: New Milton is served by several primary and secondary schools, as well as further education institutions, providing quality education to the younger population.

Ethnicity and Religion

  • Ethnicity: Predominantly White British, with growing representation from various ethnic backgrounds.
  • Religion: Mainly Christian, with a variety of other religious affiliations reflecting the broader diversity of the community.

Community and Lifestyle

  • Community Engagement: High levels of community engagement, supported by numerous local clubs, societies, and volunteer groups.
  • Lifestyle: A vibrant lifestyle with a mix of urban conveniences and access to natural attractions, promoting a balanced and active way of life.

Health and Wellbeing

  • Health Services: Excellent access to healthcare facilities, including local GP practices, dental clinics, and proximity to hospitals in nearby towns.
  • Wellbeing: High quality of life with an emphasis on health and wellbeing, supported by the area's natural beauty, recreational facilities, and community activities.
Coverage

New Milton Mail Delivery Area

We partner with Royal Mail to ensure that each edition of the New Milton magazine is efficiently hand-delivered, making certain that your advert reaches every household and business throughout the town of New Milton. By leveraging Royal Mail's trusted and dependable service, you can rest assured that your message will be delivered promptly and accurately to the widest possible local audience. This approach maximises the visibility of your brand or business, ensuring consistent engagement and exposure across the entire New Milton community.

Local Insights

Did You Know?

An interesting fact about New Milton is that it has a unique historical connection to World War II. During the war, New Milton became a crucial hub for the British military effort, as it hosted an influx of evacuees and military personnel. One notable site was the "Naafi House," a large building that served as a social club and support centre for troops stationed in the area. Additionally, New Milton was involved in the D-Day preparations, with troops and equipment being staged in the town before heading to the south coast for embarkation. This rich wartime history is a significant aspect of New Milton's heritage, reflecting its role in one of the most pivotal events of the 20th century..

Prince PublicationsPricing Plan

Strategic advertising in our community magazine not only boosts your business's local visibility
but also drives targeted engagement and strengthens community connections.

Advert Sizes & Prices
We are dedicated to making your advert stand out and ensuring your company becomes well known in the local area.

Our Recommendations
To make a significant impact and achieve the best returns, we recommend advertising for at least three months. The longer your advert is seen, the more effective it will be. Thus, a smaller advert over an extended period can yield better results than a single large advert.

Special Offers
Please contact us for special pricing on multiple magazines and extended advertising periods. We provide free advert design, and your advert will also be included in one of our regular social media Facebook posts, our digital trade directory and in our online magazines, making your advertising campaign stress-free.

Pricing
Our pricing is based on the advert size per magazine per month. However, we offer excellent value with our 6-Month packages. For the best value package tailored to your business needs, please email or call us.

Discounts
We offer discounts for bookings of multiple months and/or multiple magazines. Share your requirements with us, and we will create a custom package to suit your needs

Eighth Page

Introductory Monthly Rate
(6, 12 or 24 months)

£78 /monthly

1/8th Page Drawing
Service Include:
  • All 5 Magazines
  • Our Lowest Price Package
  • 17% discount on normal prices

Small businesses or startups looking to
establish their online presence.

Quarter Page

Introductory Monthly Rate
(6, 12 or 24 months)

£137 /monthly

1/4 Page Drawing
Service Include:
  • All 5 Magazines
  • Free Entry in digital directory
  • 17% discount on normal prices

Growing businesses aiming to enhance
their local footprint and visibility

Half Page

Introductory Monthly Rate
(6, 12 or 24 months)

£219 /monthly

1/2 Page Drawing
Service Include:
  • All 5 Magazines
  • Our most popular package
  • 17% discount on normal prices

Established businesses ready to
capture more market share and stand out.

Full Page with bleed

Introductory Monthly Rate
(6, 12 or 24 months)

£408 /monthly

Full Page Drawing
Service Include:
  • All 5 Magazines
  • Great for showcasing products
  • 17% discount on normal prices

Prominent businesses looking to dominate
the market and build strong brand recognition.

Double Page Spread

Introductory Monthly Rate
(6, 12 or 24 months)

£699 /monthly

Double Page Drawing
Service Include:
  • All 5 Magazines
  • Our biggest advert
  • 17% discount on normal prices

Leading enterprises seeking maximum
exposure and unparalleled community engagement.

Premium

Design your own custom
advertising package.

£--- /monthly

New Milton Mercury Magazine Front Cover
Service Include:
  • Keyword Research
  • One Page Optimization
  • Basic Analytics Reporting

Custom solutions for businesses with unique advertising
needs to achieve bespoke impact and engagement.

Contact Us

Get in Touch with Prince Publications We Really Value Your Business

Our small dedicated team is committed to providing prompt and effective support to ensure your needs are met. We believe in open communication and are always ready to listen. Reach out to us via phone, email, or arrange an appointment and we will visit you during business hours.

Phone Number

01425 629841

Ready to Take Your Advertising
To The Next Level

Effective advertising strategies not only boost a business's visibility
but also attract targeted customers.