Demographic

Understand Your Audience

Population

• Total Population: Approximately 6,500 residents.
• Age Distribution: Barton on Sea has a relatively older population compared to national averages, with a significant proportion of residents aged 60 and above. This is partly due to its appeal as a retirement destination.
  • Under 18: Around 15%
  • 18-39: Approximately 20%
  • 40-59: About 25%
  • 60 and above: Around 40%

Housing

• Household Composition: A mix of detached houses, bungalows, and some flats. Many homes are owner-occupied, reflecting a stable and established community.
• Ownership: High home ownership rates with a significant portion of properties owned outright, indicative of the older demographic.
• Average House Prices: Higher than the national average, reflecting the desirable coastal location.

Employment and Income

• Employment Status:
  • Retired: A substantial proportion due to the older demographic.
  • Employed: Predominantly in sectors such as retail, healthcare, and local services.
  • Self-employed: Some residents run small local businesses or work from home.
• Average Income: Varied, with a mix of fixed retirement incomes and working-age salaries.

Education

• Education Levels: Mixed educational attainment, with a significant portion of residents having completed secondary education and some with higher education degrees.
• Schools: Local primary and secondary schools serve the younger population, with additional educational facilities available in nearby towns.

Ethnicity and Religion

• Ethnicity: Predominantly White British, with small representations of other ethnic groups.
• Religion: Mainly Christian, with a range of other religious affiliations reflecting the broader diversity of the UK.

Community and Lifestyle

• Community Engagement: High levels of community engagement, with numerous local clubs, societies, and volunteer groups.
• Lifestyle: A relaxed, leisurely pace of life with a focus on outdoor activities such as walking, golfing, and socialising within the community.

Health and Wellbeing

• Health Services: Good access to healthcare facilities, including local GP practices and proximity to hospitals in nearby towns.
• Wellbeing: High quality of life, with a focus on health and wellbeing, supported by the area's natural beauty and recreational opportunities.

Local Insights

Did You Know?

An interesting fact about Barton on Sea in Hampshire is that it is home to the Barton Clay and Barton Sand cliffs, which are renowned for their rich fossil deposits. These cliffs date back to the Eocene epoch, around 40 million years ago, and are a popular destination for fossil hunters. Visitors often find ancient shark teeth, shells, and other marine fossils, making Barton on Sea a significant site for both amateur and professional palaeontologists. The area's geological importance and scenic beauty attract many enthusiasts and tourists, contributing to its unique charm and scientific relevance.