Demographic

Understand Your Audience

Population

• Total Population: Approximately 7,000 residents.
• Age Distribution: A diverse mix of age groups, with a significant proportion of families, working-age adults, and retirees.
  • Under 18: Around 20%
  • 18-39: Approximately 24%
  • 40-59: About 28%
  • 60 and above: Around 28%

Housing

• Household Composition: A mix of detached and semi-detached houses, bungalows, and some flats, reflecting the suburban and semi-rural nature of the area. Many homes are owner-occupied, with a significant number of properties owned outright.
• Ownership: High home ownership rates, indicative of the established and stable community.
• Average House Prices: Moderately high, reflecting the desirability of the location close to both the coast and the New Forest.

Employment and Income

• Employment Status:
  • Employed: Residents are predominantly employed in sectors such as retail, healthcare, education, and local businesses.
  • Self-employed: A notable proportion run small local businesses or work from home.
  • Retired: A significant part of the population, contributing to community activities and local volunteer work.
• Average Income: Varied, with a mix of professional salaries, business incomes, and retirement pensions.

Education

• Education Levels: A diverse range of educational attainment, with many residents having completed secondary education and a significant portion holding higher education degrees.
• Schools: Highcliffe East, Chewton, and Walkford are served by several primary and secondary schools, as well as further education institutions in nearby areas.

Ethnicity and Religion

• Ethnicity: Predominantly White British, with small representations from various ethnic backgrounds.
• Religion: Mainly Christian, with a variety of other religious affiliations reflecting the broader diversity of the community.

Community and Lifestyle

• Community Engagement: High levels of community engagement, supported by numerous local clubs, societies, and volunteer groups.
• Lifestyle: A balanced lifestyle with suburban conveniences and access to natural attractions, promoting an active and fulfilling way of life.

Health and Wellbeing

• Health Services: Excellent access to healthcare facilities, including local GP practices, dental clinics, and proximity to hospitals in nearby towns.
• Wellbeing: High quality of life with an emphasis on health and wellbeing, supported by the area's natural beauty, recreational facilities, and community activities.

Local Insights

Did You Know?

An interesting fact about Highcliffe East, is its historical connection to the famous writer and playwright J.R.R. Tolkien. Tolkien, best known for his works "The Hobbit" and "The Lord of the Rings," often stayed at the Chewton Glen Hotel, which is located near Highcliffe. It is said that the tranquil and inspiring surroundings of the area provided a perfect retreat for Tolkien, allowing him to find peace and inspiration for his writing. The picturesque landscapes of Chewton and Walkford, with their enchanting woodlands and coastal views, continue to attract visitors seeking a serene and inspiring environment.