• Get More
    Customers
    Locally
    Four quality magazines providing an effective
    advertising platform for local businesses.
    Be seen by 36,000+ residents in the Barton-On-Sea, New Milton and Highcliffe-On-Sea areas, including Ashley, Bashley and Wootton.
Barton Bugle
Highcliffe Herald
New Milton Mail
The Mercury

DISCOVER MORE

Find out how simple it is for you to win more customers

About Us

The magazines were started in 2009 by Gary Prince after a long career as a golf professional and a later position as manager of a local golf club.

Being a local resident himself Gary recognised that it would be of huge benefit to local businesses if they had an effective advertising platform, so, he started with the Barton Bugle and subsequently expanded his portfolio to include a further three magazines for the BH25 and BH23 areas: Highcliffe Herald, New Milton Mail and the Mercury.

Gary spends his spare time with his lovely wife Sally and their two huge hounds, the inimitable Bernese Mountain dogs, Bugle and Bertie. And of course, playing golf!

Our monthly magazines are read and often kept by thousands of locals who enjoy a great mix of community stories, what's on guides, interesting articles about our local history and quality editorials plus of course an excellent range of advertisments showcasing local tradespeople and businesses.

family-photo

You can trust us to take care of everything

  • Advertising Planning We will put together a bespoke marketing campaign that you will absolutely love
  • Design & Copywriting Our professional designers will create advertisements you can be truly proud of
  • High Quality Print We insist on the highest print & finishing standards

Our Mission

We have a really simple purpose: to provide an effective advertising platform where local business and community groups can tell people about their services and products.

Why do we do it?

Because local business needs to advertise to get more customers and local people need local business to get their goods and services from.

It’s a symbiotic relationship where everyone benefits, not least of all the local economy and the employment opportunities it affords.

Our expertise

We have first-hand knowledge of just how much self-motivation, not to mention self-discipline, it takes to keep your own business growing and thriving.

We always strive to make it easier for other entrepreneurs and business owners to do the same.

WE DELIVER RESULTS NOT JUST PROMISES

Delivered to 3,340+ Homes &  Businesses in Barton on Sea.

READ THIS MONTHS EDITION OF OUR MAGAZINE ONLINE

Delivered to 3,860+ Homes &  Businesses in New Milton.

READ THIS MONTHS EDITION OF OUR MAGAZINE ONLINE

Delivered to 4,590+ Homes &  Businesses in Highcliffe on Sea.

READ THIS MONTHS EDITION OF OUR MAGAZINE ONLINE

Delivered to 5,970+ Homes &  Businesses in Ashley, Bashley & Wootton.

READ THIS MONTHS EDITION OF OUR MAGAZINE ONLINE
 

18000+

We deliver to thousands of local homes & businesses

More +
 

36000 +

Local people read our magazines

More +
 

95%

Over 95% of our clients advertise with us month after month

More +
 

4

High Quality Magazines
We ensure our editorial content is original, current and relevant

More +
Slide background

  Five excellent reasons why you should advertise with us.  

The magazines are actually read by local residents

Over 95% of our clients advertise with us month after month

The majority of our magazines are delivered by Royal Mail

We reach 18000 houses and over 36000 residents

We reach all new incoming residents

1

2

3

4

5

Slide background

  + Five more reasons why you should advertise with us.  

The magazines are a cost-effective way of keeping your business front & centre

All our advertisers work in, or close to, our areas

Readers hold onto the magazines for a month or more

We keep a high standard of print and production for quality purposes

We ensure our editorial content is original, current and relevant

6

7

8

9

10

Slide background Tile Tile Tile Tile Tile Tile Tile Tile

Barton on Sea

Highcliffe on Sea

New Milton

Ashley, Bashley &Wootton

We believe in keeping business local.

Slide background

  Five excellent reasons why you should advertise with us.  

The magazines are actually read by local residents

Over 95% of our clients advertise
with us month after month

The majority of our magazines
are delivered by Royal Mail

We reach 18000 houses
and over 36000 residents

We reach all new incoming residents

1

2

3

4

5

Slide background

  Five more reasons why you should advertise with us.  

The magazines are a cost-effective way of keeping
your business front & centre

All our advertisers work in, or close to, our areas

Readers hold onto the magazines
for a month or more

We keep a high standard of print
and production for quality purposes

We ensure our editorial content
is original, current and relevant

6

7

8

9

10

Slide background Tile Tile Tile Tile Tile Tile Tile Tile Tile

Barton on Sea

Highcliffe on Sea

New Milton

Ashley, Bashley &Wootton

We believe in keeping business local.

EXCEPTIONAL COVERAGE AND FREE DELIVERY

DISTRIBUTION The magazines are published and distributed monthly,the vast majority by Royal Mail (we still use our own home delivery team in Highcliffe).

The Barton Bugle covers 3340 homes and businesses, New Milton Mail 3860, Highcliffe Herald 4590 and New Milton Mercury 5970 (New Milton Mercury covers New Milton North of the railway line, the far East part of Barton, Ashley, Bashley and Wootton).

Our total monthly distribution is 17,825 magazines, reaching well over 41,000 local residents!

ONLINE COVERAGE Our magazines are published monthly on our website & social media so you will get an online presence at no extra cost.

NEW PEOPLE ARE MOVING INTO AREA EVERY MONTH In most cases these residents are new to the area and have no local knowledge. They are looking for guidance and the magazines offer the perfect opportunity for businesses to get themselves in front of these new potential customers.

BARTON BUGLE

Barton-On-Sea

BARTON BUGLE

Barton-On-Sea

HAND DELIVERED TO

3340

HOMES & BUSINESSES


NEW MILTON MAIL

New Milton

NEW MILTON MAIL

New Milton

HAND DELIVERED TO

3860

HOMES & BUSINESSES


HIGHCLIFFE HERALD

Highcliffe-On-Sea

HIGHCLIFFE HERALD

Highcliffe-On-Sea

HAND DELIVERED TO

4590

HOMES & BUSINESSES


NEW MILTON MERCURY

Ashley, Bashley and Wootton

NEW MILTON MERCURY

Ashley, Bashley and Wootton

HAND DELIVERED TO

5970

HOMES & BUSINESSES


ADVERTISING WITH US IS AS EASY AS PIE

Let us guide you through the process

LOCAL ADVERTISING WORKS

Don't just take our word for it, see what our customers really think.

Dixon-Stewart Solicitors

I have been writing an advertorial in the magazines continuously since 2011 – where have those years gone?

It still makes me smile when a new client says "I saw you in the magazines". It happens more often than you would think after all this time.

I see many new and old clients who have read the advertorial and saved it for future reference.

It stands out as the best advertising we have ever done.

Helen Stewart

A.C.E Fencing and Landscaping

We have been advertising in the Highcliffe Herald for just under a year now, with this being our only choice of advertising we have been more than impressed with the response we have received. Due to these fantastic results we have decided to advertise in the Barton Bugle and New Milton Mail also. We first contacted Gary after many of our local customers used this magazine solely to source local tradesmen, so we decided to give it a try and we’ve never looked back. The magazines are full of great content whilst remaining pleasing to the eye. Gary has been a pleasure to do business with and has made the advertising stress free and easy. We cannot thank you enough

Steve Crouch

Painter & Decorator

I only advertise with your magazines, and they have been so successful that I am constantly booked at least 3 months ahead.

Sue Speake

Flair Interiors

I now advertise in around 15 magazines & yours are the most productive for me. One reason is that the magazines have a lot of content in them. A good balance between adverts & informative/interesting articles. Some other publications are a bit thin on both fronts. For this reason, I think people are inclined to read through the magazine & look forward to the next edition. This means the advert gets viewed regularly by a greater proportion of the readers. It has certainly proved a worthwhile investment, that I am keen to keep supporting.

Rob Munday

Mike Rickman Roofing

The advert is working REALLY WELL for us and we’ve picked up lots of work from it. Last month someone called about a minor emergency a few minutes after they’d received their magazine. As Mike was in the area he dropped in late afternoon to see the customer and sort out the problem for them!

Dominique Rickman

Bathroom Design Centre

Just to let you know our new advert has worked a treat. Not only have we had 19 bathroom surveys booked but also 11 kitchens and 2 bedrooms. When you think we have a 80% success rate we are looking forward to a busy time. Once again you have done us proud.

Tony Quinn

Town Gas

I have advertised in the magazines for a few years now and I am delighted with the results, my initial reason for advertising was to enable local people to have easily obtainable contact details for me, should they need my services. For many years I thought that I didn’t need to advertise due to being local and relying on word of mouth, which is fine until somebody hears about you and wants to make contact but can’t find you advertising anywhere? At first I didn’t imagine it would bring much new business my way, but to my delight it does so regularly. I would recommend these great little magazines to anyone locally who is heard but really needs to be seen.

Joe Woodsford

Retro Rita

I am Retro Rita a local vintage vocalist. I advertised last year in the Barton Bugle with Prince Publications to sell tickets for my Perfectly Patsy Tribute Show in New Milton, I was overwhelmed by the response from the ad, and the show was sold out. I was so pleased with the help Gary gave me when I placed the advert, always a pleasure to deal with and the rates he charges were very competitive. I would highly recommend his service.

Retro Rita

Hallmark Builders

Thank you Gary for convincing me to advertise in the Barton Bugle, Highcliffe Herald and New Milton Mail. Advertising in your magazines has boosted my business considerably. They are great magazines that all like to read and keep, and I look forward to the next edition myself as they are very informative too.

Brian Vass

Dorset Denture Clinic

We have had a happy association with the magazines having advertised continuously since the first edition. Gary is always helpful and most obliging, we have experienced excellent response to our adverts and would recommend both The Bugle and its sister publication.

Tracey Butchart

New Milton Town Partnership

The magazines play a key part in the promotion of our New Milton Crafts Events throughout the year and their effectiveness can be judged by the huge crowds which support the Event each time.

Alan Watson

Debbie Smith Hairdresser

I’ve been advertising in the Bugle and New Milton Mail for a while now. Continued advertising has been a great part of my fast growing business and the majority of my work has come from the Bugle. Keep up the great work, they are a fantastic read over a cuppa! Can’t wait for the next issue.

Debbie Smith

Paul’s Handyman Services Limited

Since starting my business I have used local advertising, the first few months I got the odd call, but once beyond six months the calls accelerated as people see your advert, the van with advertising on and most importantly "Word of Mouth". To give you an indication of the power, I started my business with 20 customers, 5 years on reaching 1000 customers. Once people understand your business and the services offered then you are on the winning path. How do people know who you are if you do not promote yourself?

Paul Crispayne

The Cliff House Hotel

We have had a happy association with Gary Prince and the magazines having advertised continuously since the first edition. Gary is always helpful and most obliging, we have experienced excellent response to our adverts and would recommend the magazines

Donald Darbishire

The 3 Just Men Gardening

We have had several enquiries and has two definite jobs to be carried out in the next few weeks, one lady really liked the advert and the business name appealed to her; this particular lady said she "loves the Barton Bugle" which we thought was really nice.

Geoff Landells

B&R Electrical

We have been advertising in all 3 magazines for almost a year now, getting a good response and would recommend to anyone as friendly service given through Gary. The advertising was easy to set up and is far more cost effective than our local papers. It has been a pleasure to advertise with Gary and hope for a long working relationship in the future.

Steve Monk

Dixon-Stewart Solicitors

I have been writing an advertorial in the magazines continuously since 2011 – where have those years gone?

It still makes me smile when a new client says "I saw you in the magazines". It happens more often than you would think after all this time.

I see many new and old clients who have read the advertorial and saved it for future reference.

It stands out as the best advertising we have ever done.

Helen Stewart

A.C.E Fencing and Landscaping

We have been advertising in the Highcliffe Herald for just under a year now, with this being our only choice of advertising we have been more than impressed with the response we have received. Due to these fantastic results we have decided to advertise in the Barton Bugle and New Milton Mail also. We first contacted Gary after many of our local customers used this magazine solely to source local tradesmen, so we decided to give it a try and we’ve never looked back. The magazines are full of great content whilst remaining pleasing to the eye. Gary has been a pleasure to do business with and has made the advertising stress free and easy. We cannot thank you enough

Steve Crouch

Painter & Decorator

I only advertise with your magazines, and they have been so successful that I am constantly booked at least 3 months ahead.

Sue Speake

Flair Interiors

I now advertise in around 15 magazines & yours are the most productive for me. One reason is that the magazines have a lot of content in them. A good balance between adverts & informative/interesting articles. Some other publications are a bit thin on both fronts. For this reason, I think people are inclined to read through the magazine & look forward to the next edition. This means the advert gets viewed regularly by a greater proportion of the readers. It has certainly proved a worthwhile investment, that I am keen to keep supporting.

Rob Munday

Mike Rickman Roofing

The advert is working REALLY WELL for us and we’ve picked up lots of work from it. Last month someone called about a minor emergency a few minutes after they’d received their magazine. As Mike was in the area he dropped in late afternoon to see the customer and sort out the problem for them!

Dominique Rickman

Bathroom Design Centre

Just to let you know our new advert has worked a treat. Not only have we had 19 bathroom surveys booked but also 11 kitchens and 2 bedrooms. When you think we have a 80% success rate we are looking forward to a busy time. Once again you have done us proud.

Tony Quinn

Town Gas

I have advertised in the magazines for a few years now and I am delighted with the results, my initial reason for advertising was to enable local people to have easily obtainable contact details for me, should they need my services. For many years I thought that I didn’t need to advertise due to being local and relying on word of mouth, which is fine until somebody hears about you and wants to make contact but can’t find you advertising anywhere? At first I didn’t imagine it would bring much new business my way, but to my delight it does so regularly. I would recommend these great little magazines to anyone locally who is heard but really needs to be seen.

Joe Woodsford

Retro Rita

I am Retro Rita a local vintage vocalist. I advertised last year in the Barton Bugle with Prince Publications to sell tickets for my Perfectly Patsy Tribute Show in New Milton, I was overwhelmed by the response from the ad, and the show was sold out. I was so pleased with the help Gary gave me when I placed the advert, always a pleasure to deal with and the rates he charges were very competitive. I would highly recommend his service.

Retro Rita

Hallmark Builders

Thank you Gary for convincing me to advertise in the Barton Bugle, Highcliffe Herald and New Milton Mail. Advertising in your magazines has boosted my business considerably. They are great magazines that all like to read and keep, and I look forward to the next edition myself as they are very informative too.

Brian Vass

Dorset Denture Clinic

We have had a happy association with the magazines having advertised continuously since the first edition. Gary is always helpful and most obliging, we have experienced excellent response to our adverts and would recommend both The Bugle and its sister publication.

Tracey Butchart

New Milton Town Partnership

The magazines play a key part in the promotion of our New Milton Crafts Events throughout the year and their effectiveness can be judged by the huge crowds which support the Event each time.

Alan Watson

Debbie Smith Hairdresser

I’ve been advertising in the Bugle and New Milton Mail for a while now. Continued advertising has been a great part of my fast growing business and the majority of my work has come from the Bugle. Keep up the great work, they are a fantastic read over a cuppa! Can’t wait for the next issue.

Debbie Smith

Paul’s Handyman Services Limited

Since starting my business I have used local advertising, the first few months I got the odd call, but once beyond six months the calls accelerated as people see your advert, the van with advertising on and most importantly "Word of Mouth". To give you an indication of the power, I started my business with 20 customers, 5 years on reaching 1000 customers. Once people understand your business and the services offered then you are on the winning path. How do people know who you are if you do not promote yourself?

Paul Crispayne

The Cliff House Hotel

We have had a happy association with Gary Prince and the magazines having advertised continuously since the first edition. Gary is always helpful and most obliging, we have experienced excellent response to our adverts and would recommend the magazines

Donald Darbishire

The 3 Just Men Gardening

We have had several enquiries and has two definite jobs to be carried out in the next few weeks, one lady really liked the advert and the business name appealed to her; this particular lady said she "loves the Barton Bugle" which we thought was really nice.

Geoff Landells

B&R Electrical

We have been advertising in all 3 magazines for almost a year now, getting a good response and would recommend to anyone as friendly service given through Gary. The advertising was easy to set up and is far more cost effective than our local papers. It has been a pleasure to advertise with Gary and hope for a long working relationship in the future.

Steve Monk