10 October 2018
How do you get your employees to live and breathe the brand you’ve created? How do you get them to convey it your customers? What is little understood in branding is that it isn’t just the words
12 September 2018
You can fall foul of overthinking your branding but using these two simple, fundamental elements you can brand anything. Branding is a curious blend of visual representation and ethos.
8 August 2018
That’s just for the big boys, right? It’s true, big names spend millions on their branding and know exactly why it’s crucial to their company’s success both present and future. But this doesn’t preclude a small business or sole trader
11 July 2018
Word of mouth is so powerful that big businesses pour millions into advertising campaigns to make consumers think everyone has a great experience when they purchase their products.
13 June 2018
This method of collecting lead data is as easy as it sounds. Webforms: There are a host of companies that can provide you with a plethora of forms which enable you to capture much needed data.
9 May 2018
In the third part of this series looking into leadtracking we’re going to look at Lead Tracking Software. Like the Call Tracking software this is known as a SaaS (software as a service).
11 April 2018
In the second part of this series looking into leadtracking we’re going to look at Media Codes. Decoding The Code – Call it a media code, a coupon code, discount code if you will. All can be used in the same way.
14 March 2018
You’ve gone to the trouble to working out a knockout marketing strategy, you’ve created some seriously good campaigns to carry out your plan . . . so wouldn’t it makes sense to track the lead sources
14 February 2018
Sometimes you can get a little technology shy and be mistaken in thinking that all these new apps are not for you or your business but it could make a serious difference to your marketing
17 January 2018
When was the last time you reviewed your marketing plan? Was it way back when you submitted your business plan to the bank or do you review it on a monthly basis? Yearly maybe?