4 WAYS TO TRACK YOUR LEADS - PART 4: WEBFORMS

13 June 2018

This method of collecting lead data is as easy as it sounds.

 

Webforms

There are a host of companies that can provide you with a plethora of forms which enable you to capture much needed data. 

One of these leads tracking tools is a simple form embedded into your website which allows a multiple choice drop down asking the question “Where did you hear about us?”

 

Other forms:

 

  • Sign-Up Forms: These forms are presented alongside content and provide a way for the prospect to register or sign up for a resource or event that will happen later, or be delivered later. Common examples of sign up forms include registration for newsletters, webinars, blog feeds, tradeshows, and recreational events.
  • Access Forms: Access forms let people have access to content right away, for example an on-demand webinar, a video, or a downloadable eBook. Access forms use web pages or landing pages to provide a synopsis of the content being offered, a value proposition for why the prospect should want the information, and the call to action is to submit the form visible on the screen.
  • Contact forms: Contact Us forms are typically used in the bottom of the funnel and are a very clear indication of serious interest. Contact Us forms often request detailed information from prospects as it relates to a potential purchase.
  • Progressive Profile Forms: When forms are hidden behind a link, they are described as “gated URLs.” A prospect will click on a navigation link or button with the intent to access the information, at which time a form will be presented to the prospect, with completion required in order to finish the navigation to the asset.

 

Gated content forms also give you the ability to use progressive profiling. That means that as you provide successive forms to a lead, the information requested can be progressively different. 

 

Example: Form 1 requests first name, last name, and email address. When the lead next interacts with something gated, your marketing automation solution should check and see if this information is already known. If it is, then it will display the second form in the series requesting company name and title. This lets you build up the information you know about a lead over time, without overwhelming them with a long list of required information.

4 WAYS TO TARCK YOUR LEADS - PART 4: WEBFORMS

13 June 2018

This method of collecting lead data is as easy as it sounds.

 

Webforms

There are a host of companies that can provide you with a plethora of forms which enable you to capture much needed data. 

One of these leads tracking tools is a simple form embedded into your website which allows a multiple choice drop down asking the question “Where did you hear about us?”

 

Other forms:

 

  • Sign-Up Forms: These forms are presented alongside content and provide a way for the prospect to register or sign up for a resource or event that will happen later, or be delivered later. Common examples of sign up forms include registration for newsletters, webinars, blog feeds, tradeshows, and recreational events.
  • Access Forms: Access forms let people have access to content right away, for example an on-demand webinar, a video, or a downloadable eBook. Access forms use web pages or landing pages to provide a synopsis of the content being offered, a value proposition for why the prospect should want the information, and the call to action is to submit the form visible on the screen.
  • Contact forms: Contact Us forms are typically used in the bottom of the funnel and are a very clear indication of serious interest. Contact Us forms often request detailed information from prospects as it relates to a potential purchase.
  • Progressive Profile Forms: When forms are hidden behind a link, they are described as “gated URLs.” A prospect will click on a navigation link or button with the intent to access the information, at which time a form will be presented to the prospect, with completion required in order to finish the navigation to the asset.

 

Gated content forms also give you the ability to use progressive profiling. That means that as you provide successive forms to a lead, the information requested can be progressively different. 

 

Example: Form 1 requests first name, last name, and email address. When the lead next interacts with something gated, your marketing automation solution should check and see if this information is already known. If it is, then it will display the second form in the series requesting company name and title. This lets you build up the information you know about a lead over time, without overwhelming them with a long list of required information.