4 WAYS TO TRACK YOUR LEADS - PART 2: THE MEDIA CODE

11 April 2018

In the second part of this series looking into leadtracking we’re going to look at Media Codes.

 

Decoding The Code

Call it a media code, a coupon code, discount code if you will. All can be used in the same way. A favourite with catalogue retailers as a simple method of finding exactly which catalogue the lead came from and to then analyse which catalogue performed best and which products sold best and under what conditions.

A media code can also be easily added to any advert and works best in conjunction with an offer.

 

Creative Ways To Use Media Codes

 

  • If you’re in a competitive market coupon codes are essential to an ecommerce startup especially if you’re selling the same products as similar online businesses. In this case they can be used as part of a marketing strategy through retargeting with banners or abandoned shopping cart emails to encourage the shopper to complete the sale.
  • Use a different code for each ad outlet so you can see which sales are generated and from where.
  • Use them as a reward system for your customers.
  • Online discounts or coupon codes can be used to entice buyers into coming down off the fecne by introducing a scarcity element. In this case a deadline or limited amount of coupons will be the driving force behind the coupon.
  • At one point Brett Farmiloe of Markitors had pro athletes retweet a coupon code to their followerd which eventually went out to 2million Twitter users. Ironically the conversions from that particular campaign were less than their strategy at that time which was to give a discount to anyone who asks! “We encourage people to ask us for a code in our social media bios. Our conversions are higher when people ask, rather than us doing the asking.”
  • Use codes to find out which of your distributors/partners/affiliates are helping you with your marketing. Each will get a unique code which helps you to track their sales.
  • Robert Sofia, Platinum Advisor Marketing Strategies advised giving your sales staff a handful of discount codes in varying increments, and letting them surprise customers with them. An act of kindness like this goes a long way toward building brand loyalty.

4 WAYS TO TRACK YOUR LEADS - PART 2: THE MEDIA CODE

11 April 2018

In the second part of this series looking into leadtracking we’re going to look at Media Codes.

 

Decoding The Code

Call it a media code, a coupon code, discount code if you will. All can be used in the same way. A favourite with catalogue retailers as a simple method of finding exactly which catalogue the lead came from and to then analyse which catalogue performed best and which products sold best and under what conditions.

A media code can also be easily added to any advert and works best in conjunction with an offer.

 

Creative Ways To Use Media Codes

 

  • If you’re in a competitive market coupon codes are essential to an ecommerce startup especially if you’re selling the same products as similar online businesses. In this case they can be used as part of a marketing strategy through retargeting with banners or abandoned shopping cart emails to encourage the shopper to complete the sale.
  • Use a different code for each ad outlet so you can see which sales are generated and from where.
  • Use them as a reward system for your customers.
  • Online discounts or coupon codes can be used to entice buyers into coming down off the fecne by introducing a scarcity element. In this case a deadline or limited amount of coupons will be the driving force behind the coupon.
  • At one point Brett Farmiloe of Markitors had pro athletes retweet a coupon code to their followerd which eventually went out to 2million Twitter users. Ironically the conversions from that particular campaign were less than their strategy at that time which was to give a discount to anyone who asks! “We encourage people to ask us for a code in our social media bios. Our conversions are higher when people ask, rather than us doing the asking.”
  • Use codes to find out which of your distributors/partners/affiliates are helping you with your marketing. Each will get a unique code which helps you to track their sales.
  • Robert Sofia, Platinum Advisor Marketing Strategies advised giving your sales staff a handful of discount codes in varying increments, and letting them surprise customers with them. An act of kindness like this goes a long way toward building brand loyalty.