4 WAYS TO TRACK YOUR LEADS - PART 3: LEAD TRACKING SOFTWARE

9 May 2018

In the third part of this series looking into leadtracking we’re going to look at Lead Tracking Software. 

Like the Call Tracking software this is known as a SaaS (software as a service). It comes into its own when used in conjunction with an active e-commerce website and which is the primary source of your sales.

A SaaSis a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

 

Lead Tracking Software

There is now a host of specialist tracking software services which can give you as much or as little data as you want. The advantage of using this software are the analytics, it gives you plenty of raw data to evaluate and streamline your marketing.

If you have an e-commerce site you might find that the analytics are built in so extraneous software may not be necessary.

 

Ways to Benefit From Lead Tracking Software:

 

  • Check the most viewed pages – What are your customers looking at most? Turn this into a strategy to optimise your conversions.
  • Identify sources producing the most traffic – Are your customers coming from a social media site click through, remarketing ad, a link?
  • Discover which CTAs (call to action) are clicked the most – What CTA is getting the most attention? Use A/B (split) testing to find which perform better.
  • Identify which landing pages perform the best – Discover which referrer’s URL is pushing through the most traffic and which pages incite action to buy.
  • Use CJM (customer journey mapping) to find out what your customer is interacting with most on your site – What leads your customers to buy from you?
  • Automatic lead scoring – Define values for every user-generated event. Whether it’s visiting the pricing page, filling up a form, clicking on a CTA, or reading a blog post awards points for each lead. Once they hit a certain score, they might be showing signs that they’re ready to buy.
  • Automatic lead management according to behaviour – Instead of looking for evidence all around a place, you set a little alarm that rings right after someone go through a defined path.
  • Behavioural segmentation – This allows you to deliver the right message at the right time, using their actions as a “filter”.
  • Identify active and inactive users – Define the rules that tell you whether the person is active or not.

4 WAYS TO TRACK YOUR LEADS - PART 3: LEAD TRACKING SOFTWARE

9 May 2018

In the third part of this series looking into leadtracking we’re going to look at Lead Tracking Software. 

Like the Call Tracking software this is known as a SaaS (software as a service). It comes into its own when used in conjunction with an active e-commerce website and which is the primary source of your sales.

A SaaSis a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

 

Lead Tracking Software

There is now a host of specialist tracking software services which can give you as much or as little data as you want. The advantage of using this software are the analytics, it gives you plenty of raw data to evaluate and streamline your marketing.

If you have an e-commerce site you might find that the analytics are built in so extraneous software may not be necessary.

 

Ways to Benefit From Lead Tracking Software:

 

  • Check the most viewed pages – What are your customers looking at most? Turn this into a strategy to optimise your conversions.
  • Identify sources producing the most traffic – Are your customers coming from a social media site click through, remarketing ad, a link?
  • Discover which CTAs (call to action) are clicked the most – What CTA is getting the most attention? Use A/B (split) testing to find which perform better.
  • Identify which landing pages perform the best – Discover which referrer’s URL is pushing through the most traffic and which pages incite action to buy.
  • Use CJM (customer journey mapping) to find out what your customer is interacting with most on your site – What leads your customers to buy from you?
  • Automatic lead scoring – Define values for every user-generated event. Whether it’s visiting the pricing page, filling up a form, clicking on a CTA, or reading a blog post awards points for each lead. Once they hit a certain score, they might be showing signs that they’re ready to buy.
  • Automatic lead management according to behaviour – Instead of looking for evidence all around a place, you set a little alarm that rings right after someone go through a defined path.
  • Behavioural segmentation – This allows you to deliver the right message at the right time, using their actions as a “filter”.
  • Identify active and inactive users – Define the rules that tell you whether the person is active or not.