4 WAYS TO TRACK YOUR LEADS - PART 1: CALL TRACKING SOFTWARE

14 March 2018

You’ve gone to the trouble to working out a knockout marketing strategy, you’ve created some seriously good campaigns to carry out your plan . . . so wouldn’t it makes sense to track the lead sources for each of your campaigns?

 

Who’s Saying What?

Call tracking software technology allows you to place a unique tracking phone number in each marketing source, on and offline. 

In addition, you can also identify where your calls are coming from which gives you invaluable insight into your leads’ and customers’ behaviour. 

One company, Mediahawk.co.uk, do a comprehensive small business package which includes:

 

  • 5 static phone numbers that can be used for display ads of offline marketing campaigns
  • Monitor response from offline advertising channels
  • Identify which sources lead to higher conversion rates and improve your ROI
  • Detailed, intuitive, easy to read reports
  • View calls by campaign, channel, media and more
  • In-call and post-call attribution and sales tracking
  • Google analytics and Adwords integration
  • API and FTP feed
  • Missed, key and received call alerts
  • Call recording (in and outbound)
  • Call queuing, mailboxes, re-routing and IVRs (Interactive Voice Recordings)
  • Call Whisper (additional data given to the receiver to aid in the sales call i.e. location, campaign
  • Google call benchmarking
  • Unlimited users with full analysis email with daily or weekly reporting

 

Their product can also be made as a bespoke solution and come highly recommended but please review the product for yourself as to needs and suitability and shop around for other vendors who may suit you better.

 

Training, anyone?

Lead tracking also helps you identify ongoing training needs for your sales staff which would include your receptionist particularly if you’re a small business. Some receptionists have been known to unwittingly sabotage a sale and need applicable training, they are the customer’s first touchpoint and should be viewed as such. 

4 WAYS TO TRACK YOUR LEADS - PART 1: CALL TRACKING SOFTWARE

14 March 2018

You’ve gone to the trouble to working out a knockout marketing strategy, you’ve created some seriously good campaigns to carry out your plan . . . so wouldn’t it makes sense to track the lead sources for each of your campaigns?

 

Who’s Saying What?

Call tracking software technology allows you to place a unique tracking phone number in each marketing source, on and offline. 

In addition, you can also identify where your calls are coming from which gives you invaluable insight into your leads’ and customers’ behaviour. 

One company, Mediahawk.co.uk, do a comprehensive small business package which includes:

 

  • 5 static phone numbers that can be used for display ads of offline marketing campaigns
  • Monitor response from offline advertising channels
  • Identify which sources lead to higher conversion rates and improve your ROI
  • Detailed, intuitive, easy to read reports
  • View calls by campaign, channel, media and more
  • In-call and post-call attribution and sales tracking
  • Google analytics and Adwords integration
  • API and FTP feed
  • Missed, key and received call alerts
  • Call recording (in and outbound)
  • Call queuing, mailboxes, re-routing and IVRs (Interactive Voice Recordings)
  • Call Whisper (additional data given to the receiver to aid in the sales call i.e. location, campaign
  • Google call benchmarking
  • Unlimited users with full analysis email with daily or weekly reporting

 

Their product can also be made as a bespoke solution and come highly recommended but please review the product for yourself as to needs and suitability and shop around for other vendors who may suit you better.

 

Training, anyone?

Lead tracking also helps you identify ongoing training needs for your sales staff which would include your receptionist particularly if you’re a small business. Some receptionists have been known to unwittingly sabotage a sale and need applicable training, they are the customer’s first touchpoint and should be viewed as such.