4 WAYS TO TRACK YOUR LEADS

14 February 2018

Sometimes you can get a little technology shy and be mistaken in thinking that all these new apps are not for you or your business but it could make a serious difference to your marketing and when you spend a good portion of your revenue on it it is worth paying attention to any tech that can help you track your leads; in the long-term it can save you both time and money.

 

Call Tracking

This technology allows you to place a unique tracking phone number in each marketing source, on and offline. As well as being able to see where your calls are coming from you can gain invaluable insight into your leads and your customers’ behaviour. 

It’s also invaluable for identifying training gaps.

 

Media Code

A favourite with catalogue retailers as a simple method of finding exactly which catalogue that lead came from allowing the retailer to work out what sold best and under what conditions i.e. sale items , new arrivals or clearance etc.,

A media code can also be easily added to any ad and works best in conjunction with an offer.

 

Lead Tracking Software

There is now a host of specialist tracking software which can give you as much or as little data as you want. 

The advantage of using this software is that all the analytics gives you plenty of raw data to evaluate and streamline your marketing.

 

Webform

A simple field built into your forms which allows you to ask the question “Where did you hear about us?”.

More details on how to use lead tracking can be found in Parts 1-4 where each of the above methods is 

4 WAYS TO TRACK YOUR LEADS

14 February 2018

Sometimes you can get a little technology shy and be mistaken in thinking that all these new apps are not for you or your business but it could make a serious difference to your marketing and when you spend a good portion of your revenue on it it is worth paying attention to any tech that can help you track your leads; in the long-term it can save you both time and money.

 

Call Tracking

This technology allows you to place a unique tracking phone number in each marketing source, on and offline. As well as being able to see where your calls are coming from you can gain invaluable insight into your leads and your customers’ behaviour. 

It’s also invaluable for identifying training gaps.

 

Media Code

A favourite with catalogue retailers as a simple method of finding exactly which catalogue that lead came from allowing the retailer to work out what sold best and under what conditions i.e. sale items , new arrivals or clearance etc.,

A media code can also be easily added to any ad and works best in conjunction with an offer.

 

Lead Tracking Software

There is now a host of specialist tracking software which can give you as much or as little data as you want. 

The advantage of using this software is that all the analytics gives you plenty of raw data to evaluate and streamline your marketing.

 

Webform

A simple field built into your forms which allows you to ask the question “Where did you hear about us?”.

More details on how to use lead tracking can be found in Parts 1-4 where each of the above methods is