REVIEWED YOUR MARKETING PLAN LATELY?

17 January 2018

When was the last time you reviewed your marketing plan? Was it way back when you submitted your business plan to the bank or do you review it on a monthly basis? Yearly maybe?

If your answer was in the affirmative to the ‘way back when’ it may be time to pull yourself up by the britches and make a disciplined effort to sit down and not only review but revise your plan.

 

A State of Flux

Marketing is an organic and fluid activity which requires time and attention but more importantly it demands that your products and services remain relevant and whilst you may have someone who runs your marketing department (big or small) it pays to turn your attention to your plans on a regular basis to make sure you are on target and achieving everything you set out to do in your initial marketing strategy. 

“But that’s what I pay someone else for?” I hear you cry. That may be true but no-one knows your business like you do so it becomes incumbent upon you, as Captain of the ship, to pitch in and steer it in the right direction.

 

Regular revision of your marketing strategy, plans and campaigns allows you to:

  1. Evaluate your bestsellers
  2. Re-evaluate your customer base
  3. Evaluate plateauing sales
  4. Introduce new products/services
  5. Create a sales funnel
  6. Stay relevant 
  7. Identify training gaps
  8. Identify which promotions are/aren’t working
  9. Refresh your branding

You could probably add more to this list and may find that all it takes is a few tweaks here and there and you’re set.  But if certain sections need an overhaul, then go for it! It just takes a little creativity, some brainstorming and a few bright ideas.

 

How often should you do this? 

In an ideal world a monthly review would be the answer, preferably alongside your sales assessment as the two very often go hand in hand. Monthly reviews don’t have to be an arduously long affair but you will ultimately feel more in control of where you are going and how you are to get there.  You would also want to include it in your overall annual review.

REVIEWED YOUR MARKETING PLAN LATELY?

17 January 2018

When was the last time you reviewed your marketing plan? Was it way back when you submitted your business plan to the bank or do you review it on a monthly basis? Yearly maybe?

If your answer was in the affirmative to the ‘way back when’ it may be time to pull yourself up by the britches and make a disciplined effort to sit down and not only review but revise your plan.

 

A State of Flux

Marketing is an organic and fluid activity which requires time and attention but more importantly it demands that your products and services remain relevant and whilst you may have someone who runs your marketing department (big or small) it pays to turn your attention to your plans on a regular basis to make sure you are on target and achieving everything you set out to do in your initial marketing strategy. 

“But that’s what I pay someone else for?” I hear you cry. That may be true but no-one knows your business like you do so it becomes incumbent upon you, as Captain of the ship, to pitch in and steer it in the right direction.

 

Regular revision of your marketing strategy, plans and campaigns allows you to:

  1. Evaluate your bestsellers
  2. Re-evaluate your customer base
  3. Evaluate plateauing sales
  4. Introduce new products/services
  5. Create a sales funnel
  6. Stay relevant 
  7. Identify training gaps
  8. Identify which promotions are/aren’t working
  9. Refresh your branding

You could probably add more to this list and may find that all it takes is a few tweaks here and there and you’re set.  But if certain sections need an overhaul, then go for it! It just takes a little creativity, some brainstorming and a few bright ideas.

 

How often should you do this? 

In an ideal world a monthly review would be the answer, preferably alongside your sales assessment as the two very often go hand in hand. Monthly reviews don’t have to be an arduously long affair but you will ultimately feel more in control of where you are going and how you are to get there.  You would also want to include it in your overall annual review.